Bobo Choses is a Spanish kidswear brand that came to life to add a new perspective on how we conceive our lifestyles. It is not just about enjoying childhood, but rather about creating collective universes that thrive on the basis of four core values: creativity, integrity, happiness and community.

The story of Bobo Choses begins with a simple purpose: to offer clothing to the children that reflects and enhances their own style, personality and lifestyle. The focus was not on just creating pieces but on telling stories through their designs.

At Bobo Choses creativity is the key to connect with the world. It is a powerful tool that allows individuals to discover, develop and imagine new ideas, approaches and solutions. By asking questions and looking for innovative ways to do things, Bobo Choses is creating new languages and formats that add value to the industry, questioning it itself and challenging it to improve and evolve constantly.

Innovation is also a very important area for Bobo, as it represents how the brand contributes to the future. Better material choices, more sustainable processes, and team work are at the core of this subject. For this reason, Bobo Choses joined the project POLYMERS-5B with enthusiasm.

The brand expects this journey to be insightful, collaborative and full of learnings. It will provide an industry perspective to guide the development, and is looking forward to making product trials for its swimwear category, which was found to struggle to find better material solutions.